Thursday 28th July 2011

Members are invited to
an APCOM seminar
hosted by Canon UK.

CRD’s (Central Reprographic Departments) - Selling Digital in the Future

This seminar is a joint event with the University Print Managers Group (UPMG)
and is FREE* to all members. Spaces will be very limited so if you are interested
please book early to avoid missing out. Full details are below.

 

Seminar: CRD’s (Central Reprographic Departments) - Selling Digital in the Future.
Date: Thursday 28th July 2011 (approx 9.30am to 4.00pm, lunch provided)
Venue: Thistle Birmingham City, St Chads, Birmingham, B4 6HY
Consultant: Jo Lloyd, Cotmandene Training & Consultancy

 

Why attend:

CRDs face a number of challenges in the present environment, not least of which are simultaneously coping with budget cuts while increasing their effectiveness as a department.

This day considers some of the approaches a CRD can take to gear itself up for the future. Whether it be through selling their services outside of their organisation, improving the student experience where relevant, marketing themselves more effectively to internal customers – or perhaps a combination of all three.

Who is it for:

The workshop is tailored to APCOM and UPMG Members who are responsible for the strategy and management of a CRD within their organisation. The day is designed to be practical, and uses proven techniques that ensure delegates leave with ideas and food for thought about the future direction of their unit.

What will you learn
• The benefits of colour digital print for your customers
• How to market your department more effectively – internally and externally
• What drives a commercial print operation
• How they operate
• What you have to do to compete with them, and defend against them
• How some of today's new technology can drive your print volumes

Consultant Profile
Jo Lloyd - Jo has worked within the print & publishing arena for more than 20 years, and has been at the forefront of the industry drive into colour digital. She brings real practical knowledge of the marketplace and its challenges to her workshops and speaking engagements. As a successful Sales Director, she has a comprehensive knowledge of the sales techniques needed for success in today's business environment.

To book your place please send your details to Guy.Millward@torbay.gov.uk

Closing date is 15th July 2011

* Please note that whilst this event is free to members, once numbers have been confirmed, any member cancelling attendance will be invoiced for the full delegate rate of £100.